Inneractive iPad banner looks squashed - normal?

Getting Started Newbie Questions
#1

Hi there,

My InnerActive iPad banners look ‘squashed’ vertically. They take up the normal whole screen width (in portrait orientation), but the text and image looks very horizontal.

I just wonder if it is normal like this, or wrong in my app. The image on the left is horizontal, not square (almost twice as wide as it is high), and the ‘arrow’ to the left side is formed by two lines at approximately 45 and -45 degrees angles. Is this the same for you people?

Thanks for confirming,
Thomas

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#2

Have you got any screenshots?

Peach :slight_smile: [import]uid: 52491 topic_id: 19291 reply_id: 74497[/import]

#3

I have same issue. The ad looks fine on iPod Touch, iPhone (normal and retina). On iPad in both 1x and 2x the ad content scales too large to fit in space reserved for the ad. Not sure how to load image here. [import]uid: 25312 topic_id: 19291 reply_id: 74572[/import]

#4

Can either one of you please file a bug report and post the # here?

Peach :slight_smile: [import]uid: 52491 topic_id: 19291 reply_id: 74617[/import]

#5

case #10814

–

Another point: The most difficult thing about Corona is the filing of a bug report. It makes everything else seem simple. [import]uid: 25312 topic_id: 19291 reply_id: 74692[/import]

#6

Hi PhilB1,

Thanks for the bug report. I have a pretty important question that I think could and should be answered already: which of the following will be the outcome of the bug fix?

A) The banner size will remain 766 x 66 but the image delivered will be unsquashed.
B) The banner size will change proportionally to 766 x 130 (or 786 x 130 - I don’t mind those 2 pixels).

There’s something to be said for both option. B keeps the same proportion for all banners ads (be it iPad or iPhone) but A works better for dynamic content scaling - since the proportion of the iPad screen is ‘lower’ the lower ad height works better with the existing content.

But I do really really want to know as soon as possible, since I am going to build my game around the ad size. So Carlos, Orly, anyone, please inform us as to what to expect!

thx,
Thomas [import]uid: 70134 topic_id: 19291 reply_id: 74697[/import]

#7

Hey Tomas and Phil,

I have sent this to our support team and will wait for their reply.

From another forum I remember that ROBMIRACLE posted the following:

"I heard from an iPad tester tonight and she sent me some screen shots.

The iPad ads scale up proportionally. I didn’t see any skewing. The one on my iPhone is centering properly using this code:

local adX = display.contentWidth / 2 - 160

On the iPad, the ad is shifted to the left a little bit. I suspect that its because of my math above"

I am not sure if it helps in any way but maybe you can contact Rob - http://developer.anscamobile.com/forum/2011/12/05/inneractive-ads-has-anyone-tried-it

In any case, will update once I have the reply from our support team about it.

Orly@inner-active.com
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#8

Well after looking at the screen shots a 2nd time, I’m not convinced they are normal. There could be some squishing going on.

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#9

Is it possible, when the app zooms in on a frame and the rest of the screen goes black, to adjust the opacity so it doesn’t go totally black? but that one would be able to see surrounding artwork but readers focus would be on the frame we have chosen?Apple MacBook Pro MD318LLA//MacBook Pro MD318LLA/Samsung NP300V5A//Apple MacBook Air MC969LLA//Apple MacBook Pro MD314LLA//Acer AS5733Z 4469//
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#10

Something similar happens on Android 3+ Tablets and on phones with Android 4+. Same code works ok on Android 2.1-2.3 (and we also tried inMobi and it works fine).

I am adding a picture from Nexus S with Android 4 where ad is not displayed properly.

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#11

Thanks for all the comments. My name is Hillel Fuld and I am Head of Marketing at inneractive. After speaking to the support team, the story is as follows. As you most likely know, inneractive works with over 100 ad networks and agencies. Most of our partners have tablet-optimized ads but for those that do not, we indeed adjust the size of the ads in order to fit the larger display of the tablet and increase user-engagement.
I am happy to address any other questions you have, my email is hillel at inner-active.com. Thanks!
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#12

Hey guys,

Just in case you haven’t seen this yet -

Here are the banner size that we present:
At the current versions of our SDKs (Android and iOS),
iOS stretches the banners, so –
o iPhone/iPod touch banner size is 320x53
o iPad banner size is 766x66

  • Android doesn’t stretch the banner, and displays the banner from the ad network as-is (following the MMA guideline).

Because we still want to present paying ads on iPad, though there aren’t many ads provided to us from ad-networks for iPad - the SDK stretches the banner to fit the iPad banner size.

@ jan3594 - Do you still have the issue with the black background for the ad? If yet - can you please send me the code via email – orly@inneractive.com

Happy New Year to ya all
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#13

Hi Orly,

It’s not clear from your response, or hilzfuld’s, that you recognize the squashed ads on iPad as a problem to be fixed or not.

It looks like your SDK stretches the ads horizontally to fill the wider screen of the iPad, which is fine. But you are NOT stretching them vertically in proportion, so the ads look squashed as a result.

To me this is a problem that should be fixed. Some ads don’t look too bad, but even in Robmiracle’s screenshots you can see the cnet logo looks like a squashed circle instead of a true circle, and the iPad and Economist logos are flattened. I’m sure if I was an advertiser I wouldn’t want my company logo to be distorted in the ads I’m paying for. As a developer I don’t like it either since it makes it look like I did a sloppy job integrating ads into my app.

Thanks your attention on this issue and for your presence on this board.

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#14

Sorry I’ve been away for awhile and haven’t responded to questions directed at me.

Orly wrote "Because we still want to present paying ads on iPad, though there aren’t many ads provided to us from ad-networks for iPad - the SDK stretches the banner to fit the iPad banner size. "

In my case, the app was written for the iPhone, not the iPad. I was only running it on the iPad in the special iPhone modes of 1x and 2x. In these cases, the space reserved for the ad was 320X50(?) but the content went to the 766X66. The content recognized that it was running on an iPad, but did not take into consideration that it was in iPhone mode so the upscale was incorrect.

A lot of rambling here, sorry, I just wanted to give as much info as I could.

Thanks,
Phil [import]uid: 25312 topic_id: 19291 reply_id: 78059[/import]

#15

For me the size that we actually need is VERY obvious, regarding iPad or universal build apps. Follow me here for a second - all of this is for a vertical iPad / iPhone game:

  1. Take a 640 x 960 stage size for iPhone and iPod - the older 3GS takes 320 x 480 but this does not make any difference to my argument.
  2. The 320 x 53 banner (or 640 x 106) is for iPhone.
  3. If you scale this up with letterbox to iPad size you get two strips of space to the sides. I usually fill this up with extra content as a background image.
  4. Concluding this, the iPad ad size that corresponds to this is 768 x 114 pixels if we want to fill the screen from left to right with this ad.

p.s. Why the hell 766 pixels??? please lord tell me WHY? [import]uid: 70134 topic_id: 19291 reply_id: 78063[/import]

#16

+1 for 768x114 iPad banner ad size.

Second choice would be the iPhone retina version of 640x106.

What is currently being displayed appears to be a 640x106 ad distorted/stretched to fit 766x66 which makes no sense and looks like poo. [import]uid: 9422 topic_id: 19291 reply_id: 78231[/import]

#17

Orly answered this question already in one of these threads.

Most of the advertisers are producing creatives (ads) for a 320x{48-53} sized ad. There seems to be some confusion over what this actual size should be. inMobi was doing 320x48’s. inneractive is doing 320x50’s, but the Mobile Marketing Association’s standard is 320x53 (6:1 ratio).

Advertisers should be building their creatives for phones to fit a 320x 6:1 ratio.

When scaled to an iPad, that’s a 768x128. I couldn’t find any MMA standards for tablets and perhaps they are being treated more like computers with regards to using IAB sizes. I’m not really sure where the 766x66 size comes from. I would think they would want to put IAB leaderboards there at 728x90 (an 8:1 ratio).

But inneractive’s banner on tables is 766x66 and if they DO NOT have specific inventory for it, they put in the 320x50ish sized ads which for those will cause them to squish up.

And a 768x128 is a huge chunk of real estate on your tablet.
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#18

It looks like Apple enforces a portrait banner size of 768x66 for iPad:

Apple Dev Ad Banner Docs

The iPhone portrait banner size is 320x50. So simply stretching the contents of a 320x50 box to fill a 768x66 box is obviously going to distort the image.

But these are Apple’s guidelines for banners using iAds. Since inner-active ads are NOT iAds I don’t think they are required to follow this standard. For example, the inMobi ad banners don’t seem to follow this standard. I’m not sure what Apple does with real iAds on iPads. Perhaps they are using that banner size to place TWO ads side by side inside the banner window.

But if inner-active wants to adhere to the iAd banner window size, and place only a single iPhone ad into the iPad banner window, then to avoid distorting the ads they should simply not stretch the image at all and allow for black letterbox borders around the ads.

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#19

Hey guys,

Just wanted to add that we are guided by the MMA industry standards. As we work with over 100 ad networks and many local agencies to provide you the great fill rate we need to have one standard for banner sizes.

Please see the MMA guideline here with all the banner sizes that we use: http://mmaglobal.com/mobileadvertising.pdf

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#20

Orly, thank you for posting that link, but it does raise a couple of questions.

First, according to the MMA the banner size for iPhones should be 320x50. In a post above you say 320x53. I have read in other MMA documents that the banners should be a 6:1 ratio, which for a 320px wide ad, is 53px high. 3 pixels are very important to design. So which is it?

Secondly… The PDF does not cover tablet’s. Are they considered computers and do those ads fall under the IAB standards? 766x66 isn’t one of those. 728x90 would be the appropriate standard there. Where does 766x66 come from? [import]uid: 19626 topic_id: 19291 reply_id: 78705[/import]