I checked out Inneractive last month, but ultimately the ad network simply didn’t have the payout. I’m getting a payout of about 4 cents per 1000 impressions with almost 100% fill rate compared to a payout from AdMob of 22 cents per 1000 impressions with only about a 50% fill rate. Simply put, going with Inneractive = throwing money down the drain. Though, obviously, different apps will have different results with ads.
I would love to use Inneractive ads to backfill AdMob. If we could actually get official AdMob support and the ability to check if AdMob filled the request, I think Inneractive would be great.
I just hope that we one day get AdMob support. I’m not holding my breath for it, mind you. I don’t think it’s quite the priority of the AnscaMobile team that it is for us developers, but hopefully it will come in the future and Inneractive will fill a nice place in backfilling ads.
As a side note, I’m actually using an Inneractive ad in once place in my app. It’s the text ad and I put it at the bottom of the screen. This seems a bit buggy. It worked great on the iPhone to put it at y=440 (my app is set at 320x480 for content). Moving this over to the iPad and it put the ad at the actual 440 point on the iPad (i.e. the middle of the screen). I was able to test for the device being used to correctly place the ad, but those who want to put the ad at the bottom of the screen should be aware of the bug in regards to the iPad.
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