EDIT: and that is what happens when you like to write long posts. EVERYONE beats you to the punch
@ Ken,
I haven’t encountered the locking up issue yet. That would be the final straw for me, regarding inneractive. But to the other issue:
The full screen ad creates a stop and focus moment. Yes, it takes the player out of the game. We hesitate to do so to a valued customer. But then again, they got this app for free, and their value to us is ultimately performing an act that makes us money. Which, in this case, means click that ad.
When an ad appears in a banner during gameplay, players may see it, but they are unlikely to truly focus on it, and most users form ad blindness over time. Plus, if they do click, they are taken out of the gameplay anyways.
I get that some players may chose to delete the game rather than put up with the ads, but, really, the number of players that would reject an app with full screen ads, but both tolerate AND click on a banner ad, must be a small minority indeed.
Of course, you could do the following: since the ads are, so far at least, only banner ads on a white background, why not create your own full-screen ads using inneractive banners and your own background screen, skip buttons, and own the look and functionality of it all? Hmm. I got some coding to do… [import]uid: 64596 topic_id: 19981 reply_id: 78214[/import]